About Timbuk2 AI.

A South African company turning local observation into evidence about stores, streets and billboards.

Timbuk2 is the company behind FOONA, 2Klip and Pikaboo. Our legal name is Timba2 (Pty) Ltd. This is the field-data and intelligence company, not the similarly named bag manufacturer.

Find the right service

One company. Different jobs.

A game answer, a field observation and an audience estimate are different kinds of evidence. Here is where each belongs.

2Klip

The local-knowledge game

People play with their knowledge of places. Game responses can surface candidate signals. They are not automatically verified field observations or representative research.

Explore the 2Klip game
FOONA

The field-collection network

People nearby capture requested observations with photos, location and time. Collection starts with an agreed brief and review rules. Availability, access and coverage are confirmed for the project.

Scope a field-data collection
Pikaboo

Out-of-home audience measurement

Pikaboo reports reach, visibility-adjusted contacts (VAC) and average frequency for out-of-home panels, computed from anonymised movement data and verified in person. Its method and limitations live on its own site.

Read Pikaboo’s measurement method

Inspect the work. Keep the context.

Our published examples cover informal-outlet submissions, flood observations and billboard collection. Each example states its date, source, unit and limits.

An approved submission is not an independently audited location. A bounded collection is not a census. Agree the acceptance criteria before using observations to make a decision.

Read the dated field evidence
The timbuk2 team together in Cape Town
The timbuk2 team

Start with your question.

Tell us the place, what you need to find out and how the answer will be used. We can then discuss a feasible sample and what evidence it should contain.

Talk to Timbuk2.

Project availability is confirmed for each brief. Start with a question, not an assumption about coverage.

Discuss a projectinfo@timbuk2.aiTimbuk2 on LinkedIn