Measure the physical world like the screen.

Phygital audience proof for billboards, stores and streets. Players answer at the place, the field verifies, brands buy the proof.

  • 10M+ devices seen monthly
  • 276k+ game answers since launch
  • 2.86× answers, September over August

Play the game ↗See the proof ↓

Timbuk2 team beside live geospatial maps and product screens at their exhibition stand Live 2Klip Pin It game with a Cape Town place clue and map, captured 1 October 2026
Real team · real map product
  1. 01 Ask the market
  2. 02 People play
  3. 03 See the evidence

Clients who paid for our technology

  • Primedia Outdoor
  • Old Mutual
  • Sanlam
  • Altron
  • Virgin Active
  • Rewoven

A browser game travels. The evidence gets local.

The map separates local games, cross-border tests, field proof and candidate markets. A dot is a distribution step, not a claim of a paid customer or verified coverage.

Cape Town · live Gaborone · live Windhoek · live Harare · live Maputo · live Maseru · live Mbabane · live Abidjan · proof Los Angeles · test San Francisco · test New York · test Mexico City · test Tijuana · test Johannesburg · proposed Lima · proposed Lagos, Nigeria · proposed Nairobi, Kenya · proposed Kuala Lumpur, Malaysia · proposed
Local gamesTest gamesField proofNext
  • Local games SA, Botswana, Namibia, Zimbabwe, Mozambique, Lesotho, Eswatini
  • Test games United States and Mexico
  • Field proof Abidjan, Côte d’Ivoire
  • Proposed next Nigeria, Kenya and Malaysia
Map basis and dates

Local games: South Africa, Botswana, Namibia, Zimbabwe, Mozambique, Lesotho and Eswatini from 3 October 2026. Cross-border test games: Los Angeles, San Francisco, New York, Mexico City and Tijuana, 3–4 October 2026. Completed field proof: Abidjan, March 2026. Johannesburg and Lima are planned. Lagos, Nairobi and Kuala Lumpur are proposed market candidates, not launched. Malaysia is the Southeast Asian candidate because XOX Berhad, the referenced mobile network, operates there; no XOX partnership, integration or distribution arrangement is claimed. The decorative map artwork around the hero photo is illustrative; the team photo and phone screen are real. XOX company source ↗

Players earn. Places get proven. Brands pay.

  1. The 2Klip game in Langa asking a local question with Yes and No answers

    2Klip Players answer at the place

  2. FOONA contributors verifying observed conditions in Cape Town

    FOONA The field verifies what matters

  3. The Pikaboo dashboard: billboard sites with audience results

    Pikaboo Brands buy reach, VAC, frequency

Brand money funds the next answers

  • Media Where should we advertise?
  • Retail Where should we open?
  • Field What is actually there?
See a buyer-facing example ↗

One network can answer many brand questions.

2027 capacity illustration · not a forecast

Answers gathered and a conditional scale scenario Observed cumulative accepted answers: 65,750 at the end of August 2026, 253,596 at the end of September and 276,240 on 5 October. The dashed line shows the one million December target, then an illustrative scenario of two million by Q1 2027 and four million by Q2 2027, assuming capacity doubles each quarter. This is not a company forecast. 0 1m 2m 4m Cumulative accepted answers Aug ’26 Sep ’26 5 Oct Dec ’26 Q1 ’27 Q2 ’27 276k observed 1m target 4m scenario

Swipe the chart to see the 2027 scenario →

ObservedConditional scale path

Scenario assumes game capacity doubles each quarter; it is not a forecast or contracted demand.

Questions a buyer can run at once

  • Brand choice
  • Product comparison
  • Price ladder
  • Out-of-stock choice

Examples of clients who paid for our technology

  • Primedia Outdoor
  • Old Mutual
  • Sanlam

These clients did not commission the self-run brand games above.

Methods and source notes

2Klip accepted answers: 65,750 in August 2026; 187,846 in September; 276,240 all-time by 5 October (management-reported, unaudited). Fourteen self-run branded games for four target accounts produced 50,966 answers from 258 players by 5 October 09:50, after one weekend. Instruments included single-product swipe, two-product comparison, price ladder and out-of-stock choice. These were internal tests, not commissioned by the named brands. The chart's 1M December 2026 point is an internal operating target; Q1 2027 2M and Q2 2027 4M are an illustrative capacity-doubling scenario, not a company forecast. Paying-client logos are separate from the self-run games and do not imply those clients commissioned the games. Request source notes

From first client to three continents.

  1. 2023 First client: Virgin Active
  2. 2024 Backed by Exxaro and AWS
  3. 2025 Pikaboo live for Primedia Outdoor
  4. Mar 2026 Abidjan billboard audit in a day
  5. Jul 2026 2Klip launches
  6. Sep 2026 187k answers in a month
  7. Oct 2026 Southern Africa live, US tests
  8. Dec 2026 1M answers
  9. 2027 Stores, three paid markets

Client and backer dates from company records. Abidjan: completed field test, March 2026. 2Klip opened 21 July 2026. September 2026: 187,846 accepted answers. October 2026: local games live in South Africa, Botswana, Namibia, Zimbabwe, Mozambique, Lesotho and Eswatini; test games in the United States and Mexico. December 2026 and 2027 are targets and plans, not outcomes.

The game grows the network. People verify the places that matter.

  • 1,237 approved field submissions in 2026
  • <1 day to audit Abidjan billboards
  • Photo + GPS on every verified record

Seven Cape Town communities, already mapped.

The map marks locality centres, not individual homes or submissions.

Loading Cape Town map…

Locality-centre markers only. Basemap © OpenStreetMap contributors, CARTO. Place centres: OpenStreetMap Nominatim, checked 1 October 2026.
A FOONA contributor walks past a roadside billboard in Abidjan during field collection
Field proof · Abidjan
The Timbuk2 team mapping Langa submissions on a wall screen
Mapping Langa

Explore the field evidence →

Source: FOONA 2026 job export through September, including 362 approved flood-response records; Abidjan field test, 31 March 2026 (219 approved observations across 76 unique billboards in under a day). The seven communities cleared the Ninety One ESD count by 28 September. Field submissions and 2Klip answers are separate datasets.

Four ways in. One evidence engine.

  • Live 2Klip Pin It game with place clue and map
    01 · Discover

    2Klip

    Free browser games gather place-linked local knowledge at scale.

    Play 2Klip ↗
  • A Timbuk2 contributor speaking with a local business owner during fieldwork in Abidjan
    02 · Verify

    FOONA

    Paid local contributors verify priority places on the ground.

    See a field mission →
  • Pikaboo public planning preview with Cape Town areas and shortlist panel
    03 · Measure

    Pikaboo

    Reach, VAC and frequency for physical places, verified in person.

    Explore Pikaboo ↗
  • Ask by Pikaboo public website showing an illustrative campaign report
    04 · Ask

    Ask by Pikaboo

    Test a message before buying media; get a campaign brief.

    Try Ask ↗

Built by people who deliver for enterprise.

  • Matimba Nkuna, Founder & CEO Matimba Nkuna Founder & CEO
  • Takalani Malivha, VP Business Operations Takalani Malivha VP Business Operations
  • Kouame Kouassi, Technical Lead Kouame Kouassi Technical Lead
  • Kunta-Kinte Ngcobo, Product Kunta-Kinte Ngcobo Product
  • Phelelani Mkhize, Growth Phelelani Mkhize Growth
  • Robyn Khoury, Chief of Staff Robyn Khoury Chief of Staff
  • Nyimpini Mabunda, Executive Chairman Nyimpini Mabunda Executive Chairman
  • Andrew Firman, CFA, Strategic Advisor Andrew Firman, CFA Strategic Advisor
  • Tim Henshall, Legal & IP Tim Henshall Legal & IP

Backed by

  • Exxaro
  • Ninety One
  • Endeavor SA
  • AWS

What do you need to know about a place?

Bring us a questionPlay the game ↗