Measure the physical world like the screen.
Phygital audience proof for billboards, stores and streets. Players answer at the place, the field verifies, brands buy the proof.
- 10M+ devices seen monthly
- 276k+ game answers since launch
- 2.86× answers, September over August
- 01 Ask the market
- 02 People play
- 03 See the evidence
Clients who paid for our technology
A browser game travels. The evidence gets local.
The map separates local games, cross-border tests, field proof and candidate markets. A dot is a distribution step, not a claim of a paid customer or verified coverage.
- Local games SA, Botswana, Namibia, Zimbabwe, Mozambique, Lesotho, Eswatini
- Test games United States and Mexico
- Field proof Abidjan, Côte d’Ivoire
- Proposed next Nigeria, Kenya and Malaysia
Map basis and dates
Local games: South Africa, Botswana, Namibia, Zimbabwe, Mozambique, Lesotho and Eswatini from 3 October 2026. Cross-border test games: Los Angeles, San Francisco, New York, Mexico City and Tijuana, 3–4 October 2026. Completed field proof: Abidjan, March 2026. Johannesburg and Lima are planned. Lagos, Nairobi and Kuala Lumpur are proposed market candidates, not launched. Malaysia is the Southeast Asian candidate because XOX Berhad, the referenced mobile network, operates there; no XOX partnership, integration or distribution arrangement is claimed. The decorative map artwork around the hero photo is illustrative; the team photo and phone screen are real. XOX company source ↗
Players earn. Places get proven. Brands pay.
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2Klip Players answer at the place
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FOONA The field verifies what matters
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Pikaboo Brands buy reach, VAC, frequency
Brand money funds the next answers
- Media Where should we advertise?
- Retail Where should we open?
- Field What is actually there?
One network can answer many brand questions.
Swipe the chart to see the 2027 scenario →
Scenario assumes game capacity doubles each quarter; it is not a forecast or contracted demand.
Questions a buyer can run at once
- Brand choice
- Product comparison
- Price ladder
- Out-of-stock choice
Examples of clients who paid for our technology
These clients did not commission the self-run brand games above.
Methods and source notes
2Klip accepted answers: 65,750 in August 2026; 187,846 in September; 276,240 all-time by 5 October (management-reported, unaudited). Fourteen self-run branded games for four target accounts produced 50,966 answers from 258 players by 5 October 09:50, after one weekend. Instruments included single-product swipe, two-product comparison, price ladder and out-of-stock choice. These were internal tests, not commissioned by the named brands. The chart's 1M December 2026 point is an internal operating target; Q1 2027 2M and Q2 2027 4M are an illustrative capacity-doubling scenario, not a company forecast. Paying-client logos are separate from the self-run games and do not imply those clients commissioned the games. Request source notes
From first client to three continents.
- 2023 First client: Virgin Active
- 2024 Backed by Exxaro and AWS
- 2025 Pikaboo live for Primedia Outdoor
- Mar 2026 Abidjan billboard audit in a day
- Jul 2026 2Klip launches
- Sep 2026 187k answers in a month
- Oct 2026 Southern Africa live, US tests
- Dec 2026 1M answers
- 2027 Stores, three paid markets
Client and backer dates from company records. Abidjan: completed field test, March 2026. 2Klip opened 21 July 2026. September 2026: 187,846 accepted answers. October 2026: local games live in South Africa, Botswana, Namibia, Zimbabwe, Mozambique, Lesotho and Eswatini; test games in the United States and Mexico. December 2026 and 2027 are targets and plans, not outcomes.
The game grows the network. People verify the places that matter.
Seven Cape Town communities, already mapped.
The map marks locality centres, not individual homes or submissions.
Loading Cape Town map…
Source: FOONA 2026 job export through September, including 362 approved flood-response records; Abidjan field test, 31 March 2026 (219 approved observations across 76 unique billboards in under a day). The seven communities cleared the Ninety One ESD count by 28 September. Field submissions and 2Klip answers are separate datasets.
Four ways in. One evidence engine.
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02 · VerifyFOONA
Paid local contributors verify priority places on the ground.
See a field mission → -
03 · MeasurePikaboo
Reach, VAC and frequency for physical places, verified in person.
Explore Pikaboo ↗ -
Proven in outdoor. Built for every touchpoint.
- Precision Marketing Plan, measure and prove out-of-home campaigns with independent, field-verified audience measurement. For media owners, agencies & advertisers →
- Field Execution Know where to deploy field teams and prove what happened. For distribution, financial services & field-force leaders →
- Retail Media & Activation Turn retail and township demand into verified, brand-funded sales. For brands, FMCG & retail media networks →
- Audience Intelligence On-demand, ground-verified location and audience data for any geography. For brands, enterprises, public sector & researchers →
Built by people who deliver for enterprise.
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Matimba Nkuna Founder & CEO -
Takalani Malivha VP Business Operations -
Kouame Kouassi Technical Lead -
Kunta-Kinte Ngcobo Product -
Phelelani Mkhize Growth -
Robyn Khoury Chief of Staff -
Nyimpini Mabunda Executive Chairman -
Andrew Firman, CFA Strategic Advisor -
Tim Henshall Legal & IP
Backed by
- Exxaro
- Ninety One
- Endeavor SA
- AWS