A living view of places conventional data misses
We map where people shop.
So retailers know where to open, and media teams know where to advertise.
2Klip gathers local knowledge through play. FOONA verifies the places that matter. Pikaboo turns the evidence into maps and briefs.
See how play becomes proof250k+ accepted 2Klip answers in ten weeks through 1 October 2026
- 01 Ask the market
- 02 People play
- 03 See the evidence
Local knowledge → market intelligence
People play. Businesses see.
Turn questions about physical markets into useful evidence.
Illustrative field network · actual 2Klip game screen
Enterprise delivery and founding-team experience
What businesses buy
Answers to real location questions.
Buyers get verified place data, planning maps and campaign briefs they can use in a location decision.
RetailWhere should we open?
See the shops, services and local demand around a candidate site.
MediaWhere should we advertise?
Find places and audiences before committing to a campaign.
Field evidenceWhat is actually there?
Verify selected places with local contributors, photos and GPS.
2Klip gathers local answers→ FOONA verifies selected places→ Pikaboo makes the map and brief
See a buyer-facing example The network / October 2026
250k+ local answers in ten weeks.
2Klip opened on 21 July. Three consecutive complete weeks in September each delivered more than 50,000 accepted answers. This is a collection network growing in public.
250k+accepted mission answers since launch
~3xSeptember answer volume versus August
12k+people and devices tried the game, mostly in free practice
50k 0
August: 65 750. September: 187 846. The 28 September week was incomplete at extraction and is excluded. The game expanded from three collection instruments to four, so this compares total throughput, not same-game retention.
Source: 2Klip operations extract, 1 October 2026. Cumulative accepted mission answers: 253 644. The 12k+ figure includes devices and free practice, not monthly active users. Management-reported, unaudited. Definitions and dates
Evidence of execution
Built in enterprise. Proven in the field.
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Scouty
Founding-team work on store-location AI inside the Shoprite Group.
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Old Mutual
A paid Western Cape proof of concept built on field evidence.
Paid proof · 2026 -
Abidjan
A billboard field test completed in under a day: 219 approved records covering 76 unique billboards.
Field proof · March 2026 -
Virgin Active
Founding-team site-intelligence work, including a France proof of concept in 2024.
Enterprise delivery and founding-team experience
- Shoprite Group
- Primedia Outdoor
- Takealot
- Pick n Pay
- Virgin Active
- WhereIsMyTransport
- African Union
Programme support & selection
- AWS
- Ninety One
- Endeavor SA
- Exxaro
- AWS-funded since 2024
- AWS Partner Network
- Ninety One × Endeavor SA 2026
- Paid field verification
Evidence in the field
The game grows the network. People verify the places that matter.
FOONA is paid fieldwork, not another name for game answers. Contributors check selected observations with photos and location evidence.
10dated Western Cape jobs in 2026
1,237approved field submissions
362approved flood-response records within that total
Cape Town / mapped communities
Seven Cape Town communities, already mapped.
2Klip answers come from many more places. These seven cleared the formal Ninety One ESD count by 28 September; the map marks locality centres, not individual homes or submissions.
Loading Cape Town map…
In Abidjan, the same collection approach produced 219 approved observations covering 76 unique billboards in a field test completed in under a day. It is completed field proof, not a nationwide launch.
Explore the field evidenceSource: FOONA 2026 job export through September; Abidjan field-test review, 31 March 2026. Field submissions and 2Klip answers are separate datasets.
One operating system / four ways in
Local play becomes evidence. Evidence becomes a decision.
02 / Verify
FOONA
Paid local contributors verify priority places and observations on the ground.
See a field mission
03 / Plan
Pikaboo Media
Place-linked intelligence helps media teams plan, compare and revisit physical-market decisions.
Explore Pikaboo Media
04 / Ask
Ask by Pikaboo
Test a message before buying media. The public flow produces a campaign brief using illustrative examples.
Try Ask
Bring us the market decision you need to defend.
One capture network, four ways the same verified evidence is bought — by media owners, by retail and FMCG, and increasingly at group and continental headquarters.
- Precision Marketing Plan, measure and prove out-of-home campaigns with independent, field-verified audience measurement. For media owners, agencies & advertisers
- Field Execution Know where to deploy field teams and prove what happened. For distribution, financial services & field-force leaders
- Retail Media & Activation Turn retail and township demand into verified, brand-funded sales. For brands, FMCG & retail media networks
- Audience Intelligence On-demand, ground-verified location and audience data for any geography. For brands, enterprises, public sector & researchers
A game became an intelligence asset.
timbuk2 began with a simple idea: the people closest to a market can reveal what conventional data cannot see. We turned that knowledge into play and paid participants for verified evidence about the world around them.
Pikaboo’s media product has been used in enterprise production. We’re now connecting the game’s field signals to repeatable enterprise decisions across markets.
The people behind Timbuk2.
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Leads Timbuk2’s direction, connecting the field network, evidence engine and enterprise decisions.
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Leads business operations, coordinating the people and processes that keep delivery moving.
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Leads the technical work behind Timbuk2’s products and evidence systems.
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Shapes the product experience, connecting questions, field participation and evidence people can use.
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Focuses on growth, helping more participants and customers discover and use Timbuk2.
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Connects leadership priorities with day-to-day execution across the team.
Board, advisors & legal
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For investors and partners
Follow the evidence behind the growth.
The living investor brief covers the thesis, commercial progress and team. The Ninety One ESD view holds the detailed community-impact record.