Ground truth for physical-world AI
AI has read the internet. We're showing it the real world.
People earn rewards to check real places. AI verifies every answer. Buyers get ground truth on demand.
- 4M young people in partner reach
- +524% weekly sign-up growth
- ~7× use-case revenue, 2025 vs 2024
- Billboard live? Cape Town · Photo · GPS · AI check
- Shelf price Soweto · Photo · time · AI check
- Campaign up? Abidjan · Verified on the ground
Backers, clients and partners
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Clients and pilots
Backed by
Programmes and accelerators
Partners
Distribution
Rewards players redeem
New sign-ups grew 524% in a week inside our partner network.
Actual If the trend holds Without the spike Flat pace Path to goal
Scenarios, and how wrong the model has been
The model is the 2Klip operations dashboard's own damped trend, fitted to the last 30 complete days. Its date assumes the trend holds. Replace only the 16 October spike with the six days before it, and the same model reaches about 241k by 11 Dec; holding last week's pace flat reaches about 149k. The spike case is a sensitivity, not a replacement actual.
Tested on 10–16 October, the model predicted 4,916 new accounts against 16,130 actual. Accounts are registrations, not retained players.
- +51% weekly sign-up growth reaches 1M accounts by 11 December
- ~10 Nov 1M accounts, if the 30-day trend holds
- 39% of 11–17 October sign-ups came via a player referral
Next proof: cohorts, completed tasks, accepted output, cost and repeat play.
See the full forecast →A real-world incentivised network: brands fund it, AI checks it.
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2Klip People play and earn for useful answers
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FOONA The field verifies the places that matter
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Pikaboo AI-checked evidence buyers act on
Each paid action funds the next answers
- Media owner Why should a buyer pick these sites?
- Agency Did the campaign actually run?
- Brand Where should the next rand go?
Media owner, agency, brand: three budgets, one network.
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01 · Media owners
“Why should a buyer pick these sites?”
Pikaboo platform licence
Audience reach, VAC and frequency for every site, verified on the ground.
Primedia Outdoor has licensed Pikaboo since August 2025 across 4,138 sites. -
02 · Agencies
“Did the campaign actually run?”
Campaign Proof
Verified delivery per face, per wave: photo, GPS and time on every record.
76 billboards checked in Abidjan in under a day; now a campaign-verification pilot for Glovo. -
03 · Brands
“Where should the next rand go?”
Game signals + field evidence
Ask the market through play, verify on the ground, decide where to stock, open and advertise.
Old Mutual bought field evidence in the Western Cape; Virgin Active used our location work in South Africa and France.
A fourth budget: AI and data teams. Fresh, specified ground truth from places models cannot see. How a record is built →
Physical-world AI needs ground truth the internet doesn't have.
Models learned the world from the web. Streets, shelves and billboards in emerging markets barely appear there, so our network goes and looks, on demand.
- Proof A photo on every record
- Place GPS-fixed to the site
- Time Stamped at capture
- Consent Opt-in and pseudonymous
- AI check Scored before it counts
- Checks AI reviews every answer before it counts
- Answers Models turn field evidence into decisions
- Routes The next task goes where the gap is
- Name the place, the question and the cadence
- Set your acceptance rule
- We scope a small paid sample first
Clients already pay for these use cases. Funding makes them recurring.
- Out-of-home audience measurement licence 2025–26
- Field evidence, Western Cape 2026
- Measurement platform licence 2025
- Sales-intelligence pilot 2025
- Location intelligence, SA and France 2024
- Market research 2024
- Campaign verification pilot, Abidjan Oct–Nov 2026
- ~7× use-case revenue, 2025 over 2024
- 2.4× growth targeted for FY2026
- $1M ARR plan by December 2027
A browser game travels. The evidence gets local.
Playable areas in nine countries, India live in ten regions, field proof in Abidjan and test games in the United States and Mexico. The same engine can recruit local knowledge wherever a buyer needs an answer.
- Local games Southern Africa + India: ten regions, 50 boards
- Test games United States and Mexico
- Field proof Abidjan, Côte d’Ivoire
- Proposed next Brazil, Indonesia, Philippines, Nigeria, Kenya, Ghana
Map basis and dates
South Africa and six neighbouring countries have local game content. India: 10 regions, 50 boards and 500 seeded locations verified in production on 6 October 2026 (release PRs 549 and 551). Content supply is not player adoption or verified observation coverage. US and Mexico have test games. Abidjan: completed field proof, March 2026. Brazil, Mexico, Indonesia and Philippines are first-wave rewards candidates; Kenya, Nigeria and Ghana follow. Xoxoday agreement executed and USD100 wallet funded on 6 October; catalogue/authentication integration in progress on 7 October, no real rewards issued through it. Provider catalogue reach is not Timbuk2 operations. No XOX mobile relationship is claimed. Xoxoday catalogue source ↗
The game grows the network. People verify the places that matter.
Seven Cape Town communities, already mapped.
The map marks locality centres, not individual homes or submissions.
Loading Cape Town map…
Field evidence basis
FOONA 2026 job export through September, including 362 approved flood-response records; Abidjan field test, 31 March 2026 (219 approved observations across 76 unique billboards in under a day). The seven communities cleared the Ninety One ESD count by 28 September. Field submissions and 2Klip answers are separate datasets.
Why now: phones, play and AI make local evidence affordable.
- $54.2bn spent on out-of-home advertising in 2025, still planned on estimates
- ~R0.04 in rewards per accepted game answer
- 9 countries with playable areas, from Cape Town to ten Indian regions
Built by people who deliver for enterprise.
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Matimba Nkuna Founder & CEO -
Takalani Malivha VP Business Operations -
Kouame Kouassi Technical Lead -
Kunta-Kinte Ngcobo Product -
Phelelani Mkhize Growth -
Robyn Khoury Chief of Staff -
Nyimpini Mabunda Executive Chairman -
Andrew Firman, CFA Strategic Advisor -
Tim Henshall Legal & IP
Backed by
Programmes and accelerators
For investors
Our seed round is open. Fund the recurring network.
Paid use cases, a 4M partner network and a game that is compounding. The investor brief has the plan, the model and the ask.