Out-of-Home
Precision marketing for the real world.
Independent, ground-verified audience measurement for out-of-home — so every site, every campaign and every rand of spend can be planned and defended with evidence, not estimates.
What it does
Built for one clear job.
We turn out-of-home into a measurable channel. Movement data, informal-economy mapping and on-the-ground verification are fused into one confidence-scored view of who a site actually reaches during the working day — not just who lives nearby.
Measurement stays independent across media owners, agencies and brands, so the numbers hold up on either side of a negotiation. Independent media owners get a self-serve way to publish a buyer-ready campaign story on their own sites; larger operators run the same intelligence through a best-in-class, enterprise-grade planning and proof suite.
How it works
From signal to defensible decision.
Map the audience
See who moves past a site during the working day using movement data, not residential proxies.
Plan against verified sites
Select and rank inventory on real reach and context, with confidence bands on every number.
Prove the campaign ran
Photo, GPS and timestamp evidence confirms posting and flight — even when you're not the media owner.
Measure and optimise
Report delivered audience against plan and feed it back into the next buy.
Core capabilities
What you get.
Audience measurement
Movement-based reach with genuine informal-market coverage, not census estimates.
Campaign planning & site selection
Rank inventory on verified reach and context to build a defensible plan.
Proof of flight & posting
Verified, timestamped evidence that a campaign physically ran as sold.
Independent measurement
One neutral standard that works even when the client isn't the media owner.
Why timbuk2
Most out-of-home numbers come from the party selling the space. Ours don't. We measure delivered audience from real movement — with genuine informal-market coverage — as one neutral standard that holds up whether you're the media owner, the agency or the brand.
Who it's for
For media owners, agencies & advertisers
From independent media owners who need a buyer-ready story for their sites, to agencies and advertisers who need to plan and defend outdoor spend.
Outcomes
What changes for you.
- A buyer-ready campaign story in minutes, not weeks
- Spend defended with evidence, not gut feel
- Post-campaign reports without the manual scramble
See it against your own market.
Book a demo and we'll walk through precision marketing on a geography and decision that matter to you.
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